The future branding of Playstation is starting to take shape as Sony files to register a trademark for the phrase “Heighten Your Senses” for the US. This slogan more than likely relates to the new DualSense controller for the PS5. It seems indicative of the messaging that Sony is shaping that their next gen console will generate more immersive player experiences in their games.
The phrase seems to be referencing the new and improved features of the controller. Sony is touting the new haptic feedback rumble as a way to generate different textures and sensations through subtle or extreme vibrations. Feeling the tension in a bow, or driving through mud were some of the examples of utilizing this new technology.
In a video highlighting the new controller, the other aspect of the controller stimulate the different human senses. New 3D audio that can be tailored to a specific person’s ear; a more subtle light bar can give information visually; a motion sensor creates a whole other plane of input for games; and newly designed adaptive triggers can give various kinds of feedback for depth.
After revealing what the final design of the PS5 looks like, Sony is hitting the ground running with advertisement strategies to make their product stand out. The PS5’s trademark phrase is “Play Has No Limits”. Combining the sleek futuristic imagery that they are pushing with both the console and controller with these key phrases, Sony is hoping to guarantee a shelf space for a Playstation on player’s entertainment centers for years to come.
With all these new technologies, Sony seems to be trying to let their players feel everything in their games short of smelling their character’s sweat or tasting virtual food. Sony has always put out quality hardware, with the last generation of consoles they dominated with the software to support it. With their push in VR, new remote, new camera, and new headphones, they make enough changes to keep their products current and fresh.
Source: Gamespot
