Our quick take
Alternatives to consider
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To recap
The Q9F is another typically ground-breaking TV from Samsung. It pushes hard to set new standards for high dynamic range playback with its unprecedented brightness and colour performance, and is hands-down the most watchable TV in ambient light there’s ever been. Even Philips’ old moth-eye sets can’t hold a candle to the way the Q9F’s pictures remain pretty much unaffected by ambient light in a room.