Schick Joins The Fight Against Cancer With New Mobile Game Shave The Day
Razor brand Schick Xtreme has entered the world of video game development, all in the name of fighting cancer. Along with co-designer Playcrafting, Schick Xtreme has produced the new mobile game Shave The Day. Players will shave heads and receive Bald Bucks, which will be turned into donations of up to $250,000 for St. Baldrick’s Foundation to raise money for Childhood Cancers Research. In light of the worldwide quarantines due to COVID-19, Schick Xtreme and Baldrick’s Foundation are using the virtual experience of the game to reinvent the very real-life experience of their annual head-shaving fundraisers....